Creative marketing involves many different things.
Is it the next wave in business development?
So do you like to text and text and text?
Mobile marketing and text marketing
is the most profitable business model to come along in more than a decade.
Marketing with email may be about to take a back seat, to what could be the next big thing to hit the market.
Is Text Marketing really the biggest thing since sliced bread?
it might be…
SMS Marketing is it the next big thing or is it just another method of communication
How will the new Xcode interface change SMS marketing?
How effective is Text marketing…
What do you think about text marketing, there is a huge demand for this for small business owners, but how much should the service cost?
Can a business really afford to pay by the month and in this economy will most business owners really want to take advantage of such an offer?
There are some services that advertise a monthly fee of just 10 bucks and you can advertise to your customers, by just logging onto the internet and simply pasting a quick text message and pressing one button.
What they fail to tell you is that there is usually a hefty “setup fee” of around 250 bucks…
Ouch…
We just found this offer at a whopping 500 bucks per month, now I ask you who is crazy enough to pay that high of a price?
So what do you think about this kind of marketing, will it work, my guess is yes, as long as it is affordable.
If you keep it affordable a business might try it out, but if you try to over charge like the examples above.
No sane business person will put that much money into text marketing.
Benefits.
No business plan is without a benefit, the market of mobile phone users is the largest even larger than the online market in fact many business leaders are planning on this as a business strategy, with an estimated 50 billion cell phone users and growing daily in nations like China and Japan you cannot ignore the opportunity to tap into this market more so if you are a small business.
Examples.
Lets say your a moderately successful pizza business in Atlanta ga, but on certain days of the month say towards the end of the month your sales are just dismal and your operating expenses are higher than your revenue. You cant just close down and you cant close early because that effects public perception.
Public perception is a large part of any business, if the public perceives that your business is doing poorly, mentally they may assume it is because your product, (pizza) is not as good as your competitor, so closing down early is a huge mistake.
However traditional advertising is really expensive and the results have not been as good as what the media would have you believe.
The days of placing a newspaper ad and filling up your pizza business with customers is almost over, it is just not effective enough to justify the money, sadly the new print media have not figured this out yet, they have not adjusted to this new world that we live in and in many cases the prices for their meager services have doubled in recent years.