Mobile Media for Mobile Marketing

The other day I was at Walmart and I noticed something that was a little surprising, everyone was texting, texting here texting there, texting everywhere.

So is it really, the trend of the future.

In fact, there were people trying to drive their buggies around and almost running into other people, mostly because they were not paying attention to what they were doing, they were in some cases stopped in the middle of the isle and people on both sides of them were waiting to get by, finally someone had to say excuse me but you need to move out of the way, they looked up as if in a daze and was embarrassed, (as they should have been) and moved out of the way, but can you imagine trying to drive down the road, wow is all I can say.

These days just about everyone is busy texting, even while they should be driving down the road.

Getting your media act together, what you can do to ensure your success in marketing for mobile media.

There are discussions going on right now among developers about the mobile revolution, in fact it appears at least for now that mobile communications, are in fact more prevalent, than its stationary counterpart.

So with that piece of info in mind…

What will the next big thing be?

Will it be html5?  probably not.

Is this the next generation of the media, will people get their news from mobile sources rather than stationary sources like the TV, are we looking at a brave new world?

What is the number one, most used media form for mobile media?  is is Video? or is it Audio?

You might be surprised to learn that it is in fact, Audio…

Video and Audio for the on the go crowd, is very popular, but what does  this mean to you?

Mobile content, is it the hottest new trend?

Some say yes and they are working hard to get content that is both fresh and friendly to as many devices as possible.

The iPad is one of the fastest growing user groups in history, with a rumored, 3.9 million sold and counting, the number of iPad users is growing faster than they can make them.

In fact, there is an entire industry dedicated to breaking into these devices, mostly I think to thwart, Steve Jobs, because of all the really great apps that have not been approved.

Because of one thing or another, sometimes it is because of political reasons.

Other times it is for some other reason, which no one knows, so in reality the apple Steve jobs thing is just sort of back fired on little Steve, I say little because he is acting like a child.

And his company will pay the price, so who will develop the next great device that is not tied down by jobs over reaching and perhaps even illegal activity to censor developers.

You have to wonder, there are some great apps out there, but many of them are not approved by apple so if you want a good app in the future you may not be looking at the app store at all you might be looking at breaking or jailbreaking your device.

Many say that nearly 50 percent have already done it, and more plan on doing it, but it really creates the question why do it, at all?

Well for one thing, Apple is not allowing very many apps to be approved, and the changes that they have made are not popular, banning flash, banning all other languages, except obj c, banning any api that is not apple approved, banning this, banning that…

The result is that you have a banned iPad.

So if you really want to see what is going on in the real world, dont look for apps in the app store because there are few that are actually developed for the iPad.

I know they say that there are thousands, but that is not true allegedly there are fewer than 2500.

Why is that? Well for one thing, many thousands of developers have quit Apple, after the over reaching and perhaps even allegedly illegal, terms and conditions of development, many thousands of developers have the feeling that they have been insulted and beaten by Apple the big bully on the block.

All because of an Adobe and Apple war, in fact one such group called, RunRev.com was damaged so badly that they may not survive.

Because they put their faith in Apple, and they lost millions of dollars, they lost.

So, perhaps they are selling lots of iPads, but if you want the really best apps, you may have to go somewhere else to get them.

Mobile Marketing for the next century

The future of mobile marketing may not be what you think it is at all.

What if you just thought you knew all about mobile marketing.

What if what you thought you knew turned out to be just the tip of the ice burg.

Is Mobile marketing the next hot commodity.

This market is just in its infancy, in fact, you could say it is so brand new that there are few outlets, and even fewer places where you can get real content without having to watch a commercial.

Over the last few months, the mobile market has really taken off and in many ways, the market is still fresh.

You can find some content, however for the most part, the mobile content market is so young that you cannot find

much in the way of content that is free of advertising…

Now this is interesting, and with an estimated 50 Billion users, texting around the world, it is something that anyone can do yes, even

a cave man can do it.

Reading Mobile Content

What do you read?   Books or do you read your news on the computer, or perhaps you like to watch video.

What do you like the most about being able to pick and choose what you want to do?

Where do you read the most?

Books, Fiction, NonFiction, Technical?

Or do you prefer Video or Audio?

Where do you read the most?

In bed, or while you are going about your business?

Where do you read your mobile content, on the go or when your resting or when you just happen to have some spare time?

What kind of content would you most likely be interested in, if say you were sitting at a doctors office, or on an airplane, where you could not get internet?

Mobile content; is it the next great unexplored territory?

Content is something that everyone really needs, I know that so very often you have to wait, just about everywhere you go these days, from the doctors office, to just about everywhere, you even have to wait to be seated at your favorite restaurant, sometimes for up to 45 min, what do you do,  just talk and visit while your standing around.

Well, perhaps not so much…

Now you can go online with your mobile device and perhaps get caught up on that article that you have been meaning to read, or perhaps you could improve your technical skills, did you know that people that regularly invest in their education and professionals that invest in their continuing education are likely to be paid more money over the life span of their careers?

This is not only possible but highly preferable.

With layoffs and rumors of corporate jobs going the way of the dodo bird, you have to keep your edge and one of the best ways to do that is to stay up on current events and more importantly, staying up on what kinds of technology can help improve your performance.

Knowing what you can and cannot do in your job can mean a huge difference in how marketable you become in the corporate world which no one needs to be reminded is not as green as everyone had always hoped it would be.

The idea that you can coast is just not going to get it, so don’t become a statistic, and definitely don’t find yourself waiting in the unemployment line.

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