At the heart of the issue is that when you upload video materials, Google has written in a license for itself and anyone that works with google, (possibly an advertiser) to be able to do what ever they want with any material that you post online.

This creates several legal issues, that until resolved may cause you a great deal of sorrow.

For example what if you have purchased an image to use online, and you have that right, usually it is called a royalty free license, the problem here is that Google in its alleged, zeal to conquer every corner of the market, has created a catch 22 situation for many of its most powerful advertisers.

If you have any videos online that contain any royalty free rights images, video, audio, sound, transitions, and or any other royalty free rights products, including video products used to compile said products, you need to remove them from Youtube before, march 1st, as after this date Google according to its own Terms of service, may never delete anything ever again, it is a serious problem and one you need to be very aware about.

WE have had to delete many of our most popular videos, due to these very draconian, and Evil TOS, it is bad for business, bad for advertisers, and bad for publishers, its bad all around and if you do have any video that has any images in it that you do not own the copyright in its entirety you need to remove it right away.

We think this is a huge public relations nightmare for Google but since they do not have any real way to contact them, its not our problem.

WE think there may be other more friendly vendors online to help us with our video serving needs, so we may actually stop using Youtube and all Google services in the near future.

Its a sad end to a great deal of growth, I do not know who is actually running this company but whom ever it is they need to be fired.

They claim that what they have done is to benefit you the consumer, but in reality that may be very different.

At issue is that there is no opt out mechanism, lets say that your out enjoying a nice morning drive on Saturday morning and you get a text message, you have to pull over to read it because its illegal to text and drive right…

Well you get stopped in a hopefully crime free area, and you look at the text and it says Tony the Tailor has a buy one get one Suit special today, and by the way your cell phone provider just charged you .25 cents for this text have a nice day.

Well your sitting there thinking what the heck is going on here, when your girl friend, remembers that you searched for a Tux for a wedding two months ago, (girlfriends are good at that remembering thing aren’t they) Well back to reality, hopefully you are in a safe area and a guy with a black ski mask is not standing at your car door with a gun.

That is just one way this thing could get out of hand and there are tons of other ways that could cause a Constitutional crisis.

Do people really care much about

QR codes at all?

In a recent spat of products from wordpress plugins to other mobile media
developing products, the QR code generator is touted to be a huge method
of reaching people, in offline business.

But is it really all that or is it just another slick method of selling you
something you really dont, need?

QR codes are they the next big deal in mobile marketing.

How the changing market could cause mobile attrition.

 

Mobile marketing can be classified into two types based on the technology involved.

The more traditional form involves marketing on the move like moving billboards and road shows. The second type refers to marketing on a mobile phone like cell phone. Since the onset of millennium, mobile marketing though cell phone has become very popular. Short message service popularly known as SMS has made marketing by this method a lot easier.

There were some problems in the beginning as unwanted information was being sent to the people. Most of the SMS that were passed around was spam and it received negative media response in all parts of the world. This was because a sector of the advertisers bought list of mobile users and began sending them unsolicited messages. They were later stopped due to strict security measures and laws passed. Marketing industry recognized the potential of mobile marketing and utilized it to the full extent. The mobile service providers coded guidelines and laws. It then became a legal advertising channel. The Mobile Marketing Association and Interactive Advertising Bureau also have laid down guidelines for the proper functioning of mobile marketing.

Mobile marketing has become popular in Asia and Europe as it is a novel idea and in Europe alone hundreds of millions of pounds have been investing in SMS advertising. Now SMS has become the most famous part of mobile marketing. Because of the popularity of short codes, SMSing has become a lot easier. This has created a new approach to reach out to potential customers. Now mobile short codes are looked upon as mobile domain name, by many of the brands around the world, when the customers message the brand at any occasion.

In America, the first SMS short code campaign was started in 2002. SMS containing short codes are easier to send a message with complete information. Short codes are usually numbers that are assigned to mobile operators of a particular location, which they use for brand campaigning and other purposes. They are very small, like they contain only four to five words. These numbers are always under scrutiny by the service provider and each and every message is monitored to see that they do not go against the original service description.

Like opt-in emails, customers have to opt for SMSes. This is the biggest criterion, which the advertiser has to follow in order to send a promotional SMS. Some of the mobile operators ask for double opt-in form from the receiver. At the same time opting out is made easy for the customer. When the customer wishes to terminate receiving messages, they have to send STOP word by SMS. All these guidelines have been laid by the Mobile Marketing Association consumer best practice guidelines and it’s a compulsion to follow those by all the marketers who wish to do mobile marketing in America.

Now, service providers have started to provide the option of sending SMS to email addresses. Other than this, other services provided are mobile games, mobile tones etc., which are used for promotional purposes. This has lead to the invention of MMS or Multi-media Message Service, through which short promotional videos and animations can be send. Bluetooth is another good technology. It started in 2003, and many companies in Europe have found it useful. When a message is send via Bluetooth, the receiver should accept request from the sender. So, sending messages by this method is legitimate. The message transfer speed is high and is also a free service as it is a radio-based technology.

The method of sending SMS advertisement to mobile phone users based on their geographical location is known as Location based service. The customer is tracked via a GPS chip which is built-in the phone. Radio location signals from the nearest cell phone towers are used for this purpose.

Mobile marketing follows a very safe marketing strategy, as it is customer opted. The short message sent through this method is known as mobile originated or MO message. If the advertisement is done through a call, the call is known as mobile terminated or MT message. As there is a phenomenal increase in the number of mobile phone users, this kind of marketing is a sure hit.

The other day I was at Walmart and I noticed something that was a little surprising, everyone was texting, texting here texting there, texting everywhere.

So is it really, the trend of the future.

In fact, there were people trying to drive their buggies around and almost running into other people, mostly because they were not paying attention to what they were doing, they were in some cases stopped in the middle of the isle and people on both sides of them were waiting to get by, finally someone had to say excuse me but you need to move out of the way, they looked up as if in a daze and was embarrassed, (as they should have been) and moved out of the way, but can you imagine trying to drive down the road, wow is all I can say.

These days just about everyone is busy texting, even while they should be driving down the road.

Getting your media act together, what you can do to ensure your success in marketing for mobile media.

There are discussions going on right now among developers about the mobile revolution, in fact it appears at least for now that mobile communications, are in fact more prevalent, than its stationary counterpart.

So with that piece of info in mind…

What will the next big thing be?

Will it be html5?  probably not.

Is this the next generation of the media, will people get their news from mobile sources rather than stationary sources like the TV, are we looking at a brave new world?

What is the number one, most used media form for mobile media?  is is Video? or is it Audio?

You might be surprised to learn that it is in fact, Audio…

Video and Audio for the on the go crowd, is very popular, but what does  this mean to you?

Mobile content, is it the hottest new trend?

Some say yes and they are working hard to get content that is both fresh and friendly to as many devices as possible.

The iPad is one of the fastest growing user groups in history, with a rumored, 3.9 million sold and counting, the number of iPad users is growing faster than they can make them.

In fact, there is an entire industry dedicated to breaking into these devices, mostly I think to thwart, Steve Jobs, because of all the really great apps that have not been approved.

Because of one thing or another, sometimes it is because of political reasons.

Other times it is for some other reason, which no one knows, so in reality the apple Steve jobs thing is just sort of back fired on little Steve, I say little because he is acting like a child.

And his company will pay the price, so who will develop the next great device that is not tied down by jobs over reaching and perhaps even illegal activity to censor developers.

You have to wonder, there are some great apps out there, but many of them are not approved by apple so if you want a good app in the future you may not be looking at the app store at all you might be looking at breaking or jailbreaking your device.

Many say that nearly 50 percent have already done it, and more plan on doing it, but it really creates the question why do it, at all?

Well for one thing, Apple is not allowing very many apps to be approved, and the changes that they have made are not popular, banning flash, banning all other languages, except obj c, banning any api that is not apple approved, banning this, banning that…

The result is that you have a banned iPad.

So if you really want to see what is going on in the real world, dont look for apps in the app store because there are few that are actually developed for the iPad.

I know they say that there are thousands, but that is not true allegedly there are fewer than 2500.

Why is that? Well for one thing, many thousands of developers have quit Apple, after the over reaching and perhaps even allegedly illegal, terms and conditions of development, many thousands of developers have the feeling that they have been insulted and beaten by Apple the big bully on the block.

All because of an Adobe and Apple war, in fact one such group called, RunRev.com was damaged so badly that they may not survive.

Because they put their faith in Apple, and they lost millions of dollars, they lost.

So, perhaps they are selling lots of iPads, but if you want the really best apps, you may have to go somewhere else to get them.

Today I tried to advertise on the Microsoft advertising network, having had an account for years, it is interesting that now using a MAC I cannot connect to the MAA, center, because of a software glitch, odd, that they have some kind of alleged, 32 bit requirement, when I tried to use a 64 bit browser, I could not get it to work, Safari, wont work, Google Crome wont work, so why is this, and more importantly when a business allows their ego to get in the way of their business ethics, (allegedly) how can they ever expect to win?

The war continues, questions arise about who will eventually win.

The traditional War, between Apple and Windoze, has been a long and frightfully fought battle and it is not over by any means, however, Apple has moved upward in this clash of the Titans, with innovative products that seem to work better than the Microsoft alternatives, Apple has steadily moved ahead in this race, however, if they are not careful there could be sarpents in the future if Apple is not careful in its treatment of developers and consumers alike.

Apple has gained a lot of ground not because of new technology but because of technology that is steady, it works, and they are always trying to make it better, is it perfect? Well of course not, but it is something that you can rely on.

In the mobile market Apple just has an edge both in technology and in service.

The products they produce just work and that is something that you just cannot say for the competition.

Competition is a good thing, it brings new products to the market and it also allows diversification to deliver new technology.

While we did not always see eye to eye on some of the things that Apple did over the years, Steve was certainly a visionary, and you cannot deny his success.

Because of the grey I thought he was a much older man, but that just shows that you can accomplish great things in a short period of time.

Well the new CEO of Apple, has wasted no time in devaluing the stock, (allegedly)

With his statement, that the next big thing will be (Printers?)  Really Tim, where were you, HP has been going broke (again allegedly) trying to market high consumable printing materials, over the last two decades, and you know what, it has created a huge problem for environmentalists, I would say figure out a great way to recycle all the old HP printers out there and save the environment.

I do not have to say that if you have apple stock you might consider like jumping ship like right now…

The truth is that thin is in my friends, and printers are not, they consume ink, they consume paper, (trees) they consume electricity, they consume at a rate that you cannot even imagine, yet, this Genius thinks that this is the future, really man if I were on the board of Apple I would be looking for another job like really fast.

I have five junk printers, right now, they all still work, why would I even want another one?

I really miss Steve, I know his health was causing him a problem and likely in the near future we have have even more sad news to think about concerning Steve Jobs, but all in all I am really going to miss Steve.

SAN FRANCISCO—Following the resignation of Apple founder Steve Jobs, incoming CEO Tim Cook called a meeting of shareholders and members of the press Thursday morning to announce that he envisioned printers as the company’s future. “Laser, ink-jet, double-sided, color, black-and-white—the future of technology is in printers. I am absolutely convinced of that,” Cook explained to a packed auditorium as a montage of printers and people using printers played on a screen behind him. “What is the one thing people will always need? It’s obvious: printers. Printers with fax machines attached, printers that collate and staple, perhaps a printer that makes photocopies. Anything’s possible. It’s called innovation.” Cook concluded his remarks by assuring investors the release of upcoming Apple products such as the iPhone 5 would be postponed for at least four years so the company could throw all its time and resources into the creation of high-quality printers for the home and office.

So, What can we expect from Apple?  Looks like it is not as good as we hoped it would be.

Has Apple lost its mind?

In what is akin to being treated like a “red headed step child” apparently and allegedly Apple made a decision to drop Final Cut Studio from its software development process, allegedly and effectively ending its long term development of the software product and allegedly leaving millions of users standing out in the cold.

Recent reviews seem to indicate that there are a lot of people that are not very happy with this.

I am one of those who finally spent the money to purchase a license and ended up with alleged trash instead of a working product, I hate that, in fact I really hate that, apparently a lot of other people feel the same way.

Strangely you find that so often that Apple does things that defy logic this apparently is one of those times.

If you purchased the final cut studio product last year and found that now you have a buggy software suite that does not work as advertised you may consider filing for a class action law suit.

If you have been injured by Apple and its decision to stop producing the Final Cut Studio product You may wish to contact an Attorney to find out if you should pursue a class action settlement.

Allegedly a class action lawsuit would address the concerns that many consumers have about how Apple has treated its customers in regard to continuing sales of its final cut studio products.

So now if you invested in FCS now your trust in Apple may have not been well placed.

Is Apple making a big mistake in its insistence that the ipad will never run flash?

You just have to wonder, about this because there are many different alternatives that do run flash and for what ever reason, apple is saying that they cant run flash?  What does that tell you about Apple, are they about to be the company of the past instead of the company of the future?

In many ways, you just have to wonder, what they are thinking.