Content Mangement

WordPress can do just about anything…

In fact it can do just about anything you need it to do…

The King of content is what?  Video?  iBooks?  PDF, what then?

What can be the most important thing in producing content?

That would be original content, not recycled not rewritten, but real quality content.

Content is not just about words, it is about quality it is about what we can do with what we have.

Finding a good way to manage your content is just one method, of managing your content, but in reality, you really need to do many things, to get and create more content.  Good content is all about how that content relates to your website and your product.

Membership content is all about providing additional value.

Mobile Media for Mobile Marketing

The other day I was at Walmart and I noticed something that was a little surprising, everyone was texting, texting here texting there, texting everywhere.

So is it really, the trend of the future.

In fact, there were people trying to drive their buggies around and almost running into other people, mostly because they were not paying attention to what they were doing, they were in some cases stopped in the middle of the isle and people on both sides of them were waiting to get by, finally someone had to say excuse me but you need to move out of the way, they looked up as if in a daze and was embarrassed, (as they should have been) and moved out of the way, but can you imagine trying to drive down the road, wow is all I can say.

These days just about everyone is busy texting, even while they should be driving down the road.

Getting your media act together, what you can do to ensure your success in marketing for mobile media.

There are discussions going on right now among developers about the mobile revolution, in fact it appears at least for now that mobile communications, are in fact more prevalent, than its stationary counterpart.

So with that piece of info in mind…

What will the next big thing be?

Will it be html5?  probably not.

Is this the next generation of the media, will people get their news from mobile sources rather than stationary sources like the TV, are we looking at a brave new world?

What is the number one, most used media form for mobile media?  is is Video? or is it Audio?

You might be surprised to learn that it is in fact, Audio…

Video and Audio for the on the go crowd, is very popular, but what does  this mean to you?

Mobile content, is it the hottest new trend?

Some say yes and they are working hard to get content that is both fresh and friendly to as many devices as possible.

The iPad is one of the fastest growing user groups in history, with a rumored, 3.9 million sold and counting, the number of iPad users is growing faster than they can make them.

In fact, there is an entire industry dedicated to breaking into these devices, mostly I think to thwart, Steve Jobs, because of all the really great apps that have not been approved.

Because of one thing or another, sometimes it is because of political reasons.

Other times it is for some other reason, which no one knows, so in reality the apple Steve jobs thing is just sort of back fired on little Steve, I say little because he is acting like a child.

And his company will pay the price, so who will develop the next great device that is not tied down by jobs over reaching and perhaps even illegal activity to censor developers.

You have to wonder, there are some great apps out there, but many of them are not approved by apple so if you want a good app in the future you may not be looking at the app store at all you might be looking at breaking or jailbreaking your device.

Many say that nearly 50 percent have already done it, and more plan on doing it, but it really creates the question why do it, at all?

Well for one thing, Apple is not allowing very many apps to be approved, and the changes that they have made are not popular, banning flash, banning all other languages, except obj c, banning any api that is not apple approved, banning this, banning that…

The result is that you have a banned iPad.

So if you really want to see what is going on in the real world, dont look for apps in the app store because there are few that are actually developed for the iPad.

I know they say that there are thousands, but that is not true allegedly there are fewer than 2500.

Why is that? Well for one thing, many thousands of developers have quit Apple, after the over reaching and perhaps even allegedly illegal, terms and conditions of development, many thousands of developers have the feeling that they have been insulted and beaten by Apple the big bully on the block.

All because of an Adobe and Apple war, in fact one such group called, RunRev.com was damaged so badly that they may not survive.

Because they put their faith in Apple, and they lost millions of dollars, they lost.

So, perhaps they are selling lots of iPads, but if you want the really best apps, you may have to go somewhere else to get them.

Apple Drops FCS

The backlash is huge and it is serious.

 

Has Apple lost its mind?

In what is akin to being treated like a “red headed step child” apparently and allegedly Apple made a decision to drop Final Cut Studio from its software development process, allegedly and effectively ending its long term development of the software product and allegedly leaving millions of users standing out in the cold.

Recent reviews seem to indicate that there are a lot of people that are not very happy with this.

I am one of those who finally spent the money to purchase a license and ended up with alleged trash instead of a working product, I hate that, in fact I really hate that, apparently a lot of other people feel the same way.

flames1 300x106 Apple Drops FCS

 

 

 

Strangely you find that so often that Apple does things that defy logic this apparently is one of those times.

If you purchased the final cut studio product last year and found that now you have a buggy software suite that does not work as advertised you may consider filing for a class action law suit.

If you have been injured by Apple and its decision to stop producing the Final Cut Studio product You may wish to contact an Attorney to find out if you should pursue a class action settlement.

Allegedly a class action lawsuit would address the concerns that many consumers have about how Apple has treated its customers in regard to continuing sales of its final cut studio products.

So now if you invested in FCS now your trust in Apple may have not been well placed.

Text Marketing

Creative marketing involves many different things.

Is it the next wave in business development?

So do you like to text and text and text?

Mobile marketing and text marketing

is the most profitable business model to come along in more than a decade.

Marketing with email may be about to take a back seat, to what could be the next big thing to hit the market.

Is Text Marketing really the biggest thing since sliced bread?

it might be…

SMS Marketing is it the next big thing or is it just another method of communication

How will the new Xcode interface change SMS marketing?

How effective is Text marketing…

What do you think about text marketing, there is a huge demand for this for small business owners, but how much should the service cost?

Can a business really afford to pay  by the month and in this economy will most business owners really want to take advantage of such an offer?

There are some services that advertise a monthly fee of just 10 bucks and you can advertise to your customers, by just logging onto the internet and simply pasting a quick text message and pressing one button.

What they fail to tell you is that there is usually a hefty “setup fee” of around 250 bucks…

Ouch…

We just found this offer at a whopping 500 bucks per month, now I ask you who is crazy enough to pay that high of a price?

text 300x100 Text Marketing

So what do you think about this kind of marketing, will it work, my guess is yes, as long as it is affordable.

If you keep it affordable a business might try it out, but if you try to over charge like the examples above.

No sane business person will put that much money into text marketing.

Benefits.

No business plan is without a benefit, the market of mobile phone users is the largest even larger than the online market in fact many business leaders are planning on this as a business strategy, with an estimated 50 billion cell phone users and growing daily in nations like China and Japan you cannot ignore the opportunity to tap into this market more so if you are a small business.

Examples.

Lets say your a moderately successful pizza business in Atlanta ga, but on certain days of the month say towards the end of the month your sales are just dismal and your operating expenses are higher than your revenue.  You cant just close down and you cant close early because that effects public perception.

Public perception is a large part of any business, if the public perceives that your business is doing poorly, mentally they may assume it is because your product, (pizza) is not as good as your competitor, so closing down early is a huge mistake.

However traditional advertising is really expensive and the results have not been as good as what the media would have you  believe.

The days of placing a newspaper ad and filling up your pizza business with customers is almost over, it is just not effective enough to justify the money, sadly the new print media have not figured this out yet, they have not adjusted to this new world that we live in and in many cases the prices for their meager services have doubled in recent years.


Mobile Marketing for the next century

The future of mobile marketing may not be what you think it is at all.

What if you just thought you knew all about mobile marketing.

What if what you thought you knew turned out to be just the tip of the ice burg.

Is Mobile marketing the next hot commodity.

This market is just in its infancy, in fact, you could say it is so brand new that there are few outlets, and even fewer places where you can get real content without having to watch a commercial.

Over the last few months, the mobile market has really taken off and in many ways, the market is still fresh.

You can find some content, however for the most part, the mobile content market is so young that you cannot find

much in the way of content that is free of advertising…

Now this is interesting, and with an estimated 50 Billion users, texting around the world, it is something that anyone can do yes, even

a cave man can do it.

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