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Bluetooth for the ipad?

December 28, 2011 By Leave a Comment

Will competing products edge the ipad out of the market place because apples refusal to provide access to the Bluetooth stack?

Blue tooth functionality is becoming more and more popular…

Apple may be on the edge of serious competition for its ipad product.

Update, guess what, there are so many pads on the market that the value of the pad, has gone way down hill yet, still Apple has not adjusted to this new market.

 android…

When will they learn that the market is not the same as it was back in 1999…

Will apple, change its ways or will they continue to disrupt access to hardware that is not owned by them?

What they are doing, is something that is a real problem, allegedly Apple is attempting to apply the same restrictions they apply to software, which is ok I guess, but with hardware, you the consumer are the owner, now Apple, eventually there has to be a stop to this garbage.

Apple allegedly blocks access to the bluetooth stack preventing use by disabled individuals.

For many disabled individuals who are hearing impaired as well as disabled in other ways, the ability to use a bluetooth connected device on the ipad would greatly improve the lives of those individuals, however, allegedly Apple does not allow connections to certain devices that would create a great deal of happiness in the lives of many people who are disabled.

For many disabled people the ability to use speech to text software would be of a tremendous value to them however allegedly apple is not allowing them to connect these devices to the ipad even though the capability allegedly is there already.

Additionally the use of a microphone/headset capable of enhancing hearing is also something to consider.

For many people the idea that they cannot use the hardware that they buy to do the things they want to do is just not a very nice thing to do, we hope that Apple will see the light on this issue and do the right thing.

Filed Under: Apple News, cell phone use, discrimination, How To Tagged With: , , , , , , , , , , ,

Mobile Marketing QR codes

December 5, 2011 By Leave a Comment

Do people really care much about

QR codes at all?

In a recent spat of products from wordpress plugins to other mobile media
developing products, the QR code generator is touted to be a huge method
of reaching people, in offline business.

But is it really all that or is it just another slick method of selling you
something you really dont, need?

QR codes are they the next big deal in mobile marketing.

How the changing market could cause mobile attrition.

 

Mobile marketing can be classified into two types based on the technology involved.

The more traditional form involves marketing on the move like moving billboards and road shows. The second type refers to marketing on a mobile phone like cell phone. Since the onset of millennium, mobile marketing though cell phone has become very popular. Short message service popularly known as SMS has made marketing by this method a lot easier.

There were some problems in the beginning as unwanted information was being sent to the people. Most of the SMS that were passed around was spam and it received negative media response in all parts of the world. This was because a sector of the advertisers bought list of mobile users and began sending them unsolicited messages. They were later stopped due to strict security measures and laws passed. Marketing industry recognized the potential of mobile marketing and utilized it to the full extent. The mobile service providers coded guidelines and laws. It then became a legal advertising channel. The Mobile Marketing Association and Interactive Advertising Bureau also have laid down guidelines for the proper functioning of mobile marketing.

Mobile marketing has become popular in Asia and Europe as it is a novel idea and in Europe alone hundreds of millions of pounds have been investing in SMS advertising. Now SMS has become the most famous part of mobile marketing. Because of the popularity of short codes, SMSing has become a lot easier. This has created a new approach to reach out to potential customers. Now mobile short codes are looked upon as mobile domain name, by many of the brands around the world, when the customers message the brand at any occasion.

In America, the first SMS short code campaign was started in 2002. SMS containing short codes are easier to send a message with complete information. Short codes are usually numbers that are assigned to mobile operators of a particular location, which they use for brand campaigning and other purposes. They are very small, like they contain only four to five words. These numbers are always under scrutiny by the service provider and each and every message is monitored to see that they do not go against the original service description.

Like opt-in emails, customers have to opt for SMSes. This is the biggest criterion, which the advertiser has to follow in order to send a promotional SMS. Some of the mobile operators ask for double opt-in form from the receiver. At the same time opting out is made easy for the customer. When the customer wishes to terminate receiving messages, they have to send STOP word by SMS. All these guidelines have been laid by the Mobile Marketing Association consumer best practice guidelines and it’s a compulsion to follow those by all the marketers who wish to do mobile marketing in America.

Now, service providers have started to provide the option of sending SMS to email addresses. Other than this, other services provided are mobile games, mobile tones etc., which are used for promotional purposes. This has lead to the invention of MMS or Multi-media Message Service, through which short promotional videos and animations can be send. Bluetooth is another good technology. It started in 2003, and many companies in Europe have found it useful. When a message is send via Bluetooth, the receiver should accept request from the sender. So, sending messages by this method is legitimate. The message transfer speed is high and is also a free service as it is a radio-based technology.

The method of sending SMS advertisement to mobile phone users based on their geographical location is known as Location based service. The customer is tracked via a GPS chip which is built-in the phone. Radio location signals from the nearest cell phone towers are used for this purpose.

Mobile marketing follows a very safe marketing strategy, as it is customer opted. The short message sent through this method is known as mobile originated or MO message. If the advertisement is done through a call, the call is known as mobile terminated or MT message. As there is a phenomenal increase in the number of mobile phone users, this kind of marketing is a sure hit.

Filed Under: cell phone use, How To Tagged With: , , , , , , , , , , , , , , , , , , ,

Mobile Media for Mobile Marketing

October 25, 2011 By

The other day I was at Walmart and I noticed something that was a little surprising, everyone was texting, texting here texting there, texting everywhere.

So is it really, the trend of the future.

In fact, there were people trying to drive their buggies around and almost running into other people, mostly because they were not paying attention to what they were doing, they were in some cases stopped in the middle of the isle and people on both sides of them were waiting to get by, finally someone had to say excuse me but you need to move out of the way, they looked up as if in a daze and was embarrassed, (as they should have been) and moved out of the way, but can you imagine trying to drive down the road, wow is all I can say.

These days just about everyone is busy texting, even while they should be driving down the road.

Getting your media act together, what you can do to ensure your success in marketing for mobile media.

There are discussions going on right now among developers about the mobile revolution, in fact it appears at least for now that mobile communications, are in fact more prevalent, than its stationary counterpart.

So with that piece of info in mind…

What will the next big thing be?

Will it be html5?  probably not.

Is this the next generation of the media, will people get their news from mobile sources rather than stationary sources like the TV, are we looking at a brave new world?

What is the number one, most used media form for mobile media?  is is Video? or is it Audio?

You might be surprised to learn that it is in fact, Audio…

Video and Audio for the on the go crowd, is very popular, but what does  this mean to you?

Mobile content, is it the hottest new trend?

Some say yes and they are working hard to get content that is both fresh and friendly to as many devices as possible.

The iPad is one of the fastest growing user groups in history, with a rumored, 3.9 million sold and counting, the number of iPad users is growing faster than they can make them.

In fact, there is an entire industry dedicated to breaking into these devices, mostly I think to thwart, Steve Jobs, because of all the really great apps that have not been approved.

Because of one thing or another, sometimes it is because of political reasons.

Other times it is for some other reason, which no one knows, so in reality the apple Steve jobs thing is just sort of back fired on little Steve, I say little because he is acting like a child.

And his company will pay the price, so who will develop the next great device that is not tied down by jobs over reaching and perhaps even illegal activity to censor developers.

You have to wonder, there are some great apps out there, but many of them are not approved by apple so if you want a good app in the future you may not be looking at the app store at all you might be looking at breaking or jailbreaking your device.

Many say that nearly 50 percent have already done it, and more plan on doing it, but it really creates the question why do it, at all?

Well for one thing, Apple is not allowing very many apps to be approved, and the changes that they have made are not popular, banning flash, banning all other languages, except obj c, banning any api that is not apple approved, banning this, banning that…

The result is that you have a banned iPad.

So if you really want to see what is going on in the real world, dont look for apps in the app store because there are few that are actually developed for the iPad.

I know they say that there are thousands, but that is not true allegedly there are fewer than 2500.

Why is that? Well for one thing, many thousands of developers have quit Apple, after the over reaching and perhaps even allegedly illegal, terms and conditions of development, many thousands of developers have the feeling that they have been insulted and beaten by Apple the big bully on the block.

All because of an Adobe and Apple war, in fact one such group called, RunRev.com was damaged so badly that they may not survive.

Because they put their faith in Apple, and they lost millions of dollars, they lost.

So, perhaps they are selling lots of iPads, but if you want the really best apps, you may have to go somewhere else to get them.

Filed Under: Apple News, cell phone use, facebook games, How To, iPad Apps Tagged With: , , , , , , , , , , , , , , , , , , ,

Mobile Internet

December 31, 2010 By Leave a Comment

Mobile media is getting more and more popular in fact the number of distribution points has increased by thousands of points.

Mobile phones are changing fast. Over the years they have shrunk in size and have become packed with additional features. Almost all phones now come with a color screen and can play a range of games.

SMS Text Messaging has boomed in the last 5 years and has been extended with Picture Messaging using inbuilt cameras.

The biggest change however is just around the corner. This is using the mobile phone to connect to the Internet and use the device much like you use a desktop computer to browse websites and read and write email.

Most mobile phones have been able to do this to a limited extent for about 5 years. However they were limited to accessing specific web sites cut down for mobile devices. Also connection speeds were slow and overall it wasnt a great experience for the phone user.

Now though, the mobile phone networks have got faster with the rollout of what is termed 3G (for 3rd generation). Newer phones come enabled to use this faster network and they also have better Internet browsers so they can work with most web sites.

Very soon it will not be uncommon to see people on the move using the Internet on their mobile phone to search for phone numbers, look at a map showing locations of interest such as restaurants, and even make an online purchase just as you would from a PC.

In fact it is suggested that more people will eventually access the Internet from their mobile phones than with their desktop PC. In particular this is forecast with emerging markets such as Africa where desktop PCs are not so common.

The rise of the Internet search engine has contributed significantly to how people use the Internet today. The home pages of companies such as Google, Yahoo, and MSN are often the first places people go to when they use the Internet. From there they can search for pages of interest based on a key word search. These search companies are now very interested in the mobile Internet and intend to have the same influence with mobile users. They do this by providing a search page optimised for the mobile user which will work well with small screens and contain references to useful information such as directory searches and maps.

The operators who run the mobile networks are also particularly interested in the mobile Internet. When their customers access the Internet from a mobile phone, the operator will typically charge them based on the amount of data transferred when the page is loaded. More and more network operators are offering unlimited access to the mobile Internet for a flat fee to encourage mobile Internet use. The mobile network operators are also partnering with the search companies to make it easy to use the mobile Internet and find information quickly.

One of the most interesting areas in the mobile Internet is the use of mobile advertising. The search engine companies make their money with the desktop Internet search through placing advertisments on the search results pages. A lot of web sites also use adverts within their pages to pay for the development of the site. Doing similar things with the mobile Internet is generating a lot of interest.

The mobile Internet now seems set for widespread use, making the mobile phone a much more useful gadget. As well as making calls from most places in the world you can connect to the Internet, browse, buy, and email from just about anywhere!

Filed Under: cell phone use, How To, iPad Tips Tagged With: , , , , , , , , , , , , , , , , , , ,

Concerns over Cell phone use while driving

December 1, 2010 By Leave a Comment

Is this you?   Could you be sued because your talking on the cell phone instead of concentrating on driving?

Think about it the next time you are Barreling around the mall parking lot, and talking non stop on the that cell phone.

You know what you might find yourself in a 8×8 foot grey room with no windows.

There is a growing trend among attorneys, that may disturb you more so if you are a frequent cell phone user while driving.

It is hard to miss these days when you see someone driving a large SUV and they narrowly miss hitting your vehicle or the curb, and the first thing you see after the adrenaline, hits you is that they are talking on a cell phone.

Cell phone use is coming under sustained scrutiny after several large settlements, have been obtained by lawyers, who successfully found witnesses, that testified they saw people using cell phones before major accidents.

This is a Big, Deal, as most of you know you cannot just obtain cell phone records, however, if you have someone that is willing to testify or even just sign a paper that they saw you talking on a cell phone and that was what caused the wreck.

Your in a lot and I mean a lot of trouble, you could loose everything, and I do mean everything.

One case in point, a young man was talking on a cell phone just before drifting into the opposing lane of traffic where he struck a pregnant female at one point the charge was to be murder, however, the young lady and the child escaped serious injury after nearly a week in the hospital.

The problem now is that the insurer only provided 100,000.00 in insurance protection, which they refused to pay, based on the grounds that the young man had been “distracted” by having to hold the cell phone while trying to drive.

Sadly the parents of the young man, lost their family home, and now live in a house trailer, stories like this are becoming more and more common as accidents and wrecks become more common the root cause of many of these accidents are in fact cell phone use which distracts the user from the road way.

Filed Under: cell phone use, Mobile Accessories, texting Tagged With: , , , , , , , , , , , , , , , , , , , , , ,
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